Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
Language
English
Description
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Language
English
Description
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
Language
English
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 38 min.)
Language
English
Description
Based on Mary Pipher's bestselling book, this illustrated interview examines the challenges faced by teenage girls, and the role media and popular culture play in shaping their identities. Reviving Ophelia inspires families, teachers, schools, and civic groups to empower girls to free themselves from the toxic influences of today's media-saturated culture.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 30 min.)
Language
English
Description
Jean Kilbourne's popular video Slim Hopes offers a comprehensive analysis of advertising's depiction of bodies and food, and the devastating effect these images can have on girl's and women's health. Using numerous ads, Kilbourne shows how the prevalence of extremely thin models, in combination with advertising that encourages emotional eating, charts a clear path to disordered attitudes toward food and the body.
Publisher
Kanopy Streaming
Pub. Date
2016.
Physical Desc
1 online resource (4 video files, approximately 142 minutes) : digital, .flv file, sound
Language
English
Description
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 87 min.)
Language
English
Description
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for...
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